Mohammed Alhasoon: Professional Background and Credentials

Mohammed Alhasoon is a brand and concept builder based in Khobar. His core work is building investable brands: a clear idea, positioning that sets the brand apart, and a profit model an investor can read. Rather than handing over a concept and stepping away, he operates the concepts himself in restaurants across different segments: healthy food, quick service, and specialty coffee. His experience spans more than 15 years in marketing, content, restaurants, and technology, from banking to agencies to operations. He is a licensed intellectual property agent accredited by the Saudi Authority for Intellectual Property (SAIP) and listed in its published register of licensed agents, so the brands built with clients are protected and registered correctly.

His method in branding builds on the work of Marty Neumeier: a brand is not a logo but how people feel about you, and the real gap lies between logic and creativity. He also draws on the writing of Alina Wheeler and Debbie Millman, and adds a fourth condition drawn from the Saudi market: legal protection.

His experience combines brand building, from name and concept to brand identity and positioning, with hands-on operations: running and managing teams and reading real numbers every month. His combined following across social platforms exceeds one million (people may overlap between platforms), where he writes candidly about brands, restaurants, and entrepreneurship.

Credentials and CertificationsClick any card to view the document

Licensed Intellectual Property AgentSaudi Authority for Intellectual Property · ALN202601616 · valid through 2027 Bachelor of Business AdministrationPrince Mohammad Bin Fahd University · 2015 Mawthooq Advertiser LicenseGeneral Commission for Audiovisual Media · No. 730990 · valid through 2028 Certified Business Professional in Marketing (CBP)International Business Training Association (IBTA) · 2025 Google UX Design, four coursesFoundations · Design Process · Wireframes and Prototypes · User Research · via Coursera 2022 Comprehensive Visual JournalismFocus Academy for Media Training · 2018 TV Editing and Presenting, Level TwoFocus Academy for Media Training · 2018

Certified Freelance DocumentMinistry of Human Resources · Marketing Research · FL-161013418

Active Commercial RegistrationEastern Province · 7053000514

2022 — NOWGeneral Manager, ThirtyThree Media GroupStrategy, brand building, content production

2022 — NOWFounder and Creative Director — House of IdeaBrand-building studio: concept, positioning, identity

2022 — NOWFounder and Operator — restaurants across different segmentsHealthy food · Quick service · Specialty coffee — Khobar

2021Head of Content — LUXURYKSAGovernment-sector clients: General Entertainment Authority, Ministry of Tourism, Ministry of Sport

2018 — 2020General Manager — NufudhFounding and operations: strategy, operations, digital marketing

2016 — 2017Social Media Manager — Bllor AgencyCreative management and direction of design and content teams

2014 — 2016Relationship Manager — Arab National BankClient portfolio management and marketing strategy execution